{"title":"Hoshino Seichaen - matcha","description":"","products":[{"product_id":"japanese-matcha-yamabuki-culinary-matcha","title":"Japanese Matcha, Yamabuki, top quality for Matcha latte","description":"\u003cp\u003e\u003cspan data-contrast=\"none\"\u003eMatcha Yamabuki is a premium Japanese matcha, produced by Hoshino-Seichaen a family-run company located in Hoshino, Yame, Fukuoka. The area is famous for its production of high quality tea with rich umami and deep flavor notes. \u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559740\":240}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"none\"\u003eMatcha Yamabuki is perfect for matcha latte (don't forget iced matcha latte), ice cream, desserts or in cold drinks like mock\/cocktails.\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559740\":240}'\u003e \u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559740\":240}'\u003eIt can also be whipped like a traditional matcha with 80 degree hot water. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"none\"\u003eProducing matcha is a difficult process, where entire fields are covered so that the bushes and fine tea leaves are not exposed to direct sunlight. After the leaves have been picked, they are processed through several stages, the last stage of which is to grind the leaves into a very fine powder. This matcha is produced by a top Japanese tea producer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIngredienser: grøn te\u003c\/p\u003e\n\u003cp\u003eNet weight: 100g\u003c\/p\u003e","brand":"Sing Tehus","offers":[{"title":"100 g","offer_id":47627279499458,"sku":"20125100","price":395.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/9215\/4818\/files\/U_02_Yamabuki.jpg?v=1747394309"},{"product_id":"japanese-matcha-hoshinotsuyu-matcha","title":"Japanese Matcha, Hoshinotsuyu (Ceremonial)","description":"\u003cp\u003e\u003cstrong\u003eSpecification:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cem\u003eOrigin\u003c\/em\u003e : Fukuoka, Yame, Japan ( single estate )\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003e flavor notes: spinach, grass, seaweed\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eHarvested\u003c\/em\u003e : May 2025\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eQuality\u003c\/em\u003e : high quality \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"http:\/\/www.hoshitea.com\/itemmaccha\/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eHoshino Seichaen\u003c\/a\u003e produces 5 quality levels of \u003ca href=\"https:\/\/singtehus.dk\/webshop\/te\/matcha\/\"\u003ematcha\u003c\/a\u003e tea for “thin” tea. The 5 quality levels differ in taste and the intensity of the green colour.  The finest quality has the fewest bitter substances and the most intense green colour. The lower the quality, the more bitter substances, not to be confused with unpleasant bitter substances in a poor quality tea, and none of the teas from Hoshino are of low quality, therefore no unpleasant bitter substances. The bitter substances in Hoshino matcha are finely tuned, and in some teas only help to give more flavor and fullness. This matcha is suitable for what is called “thin” tea, which is still a full-bodied tea with creamy foam on top.\u003c\/p\u003e\n\u003cp\u003eHoshinotsuyu is number 4 on the quality barometer, i.e. the second best. The taste is mild and the texture is creamy. In the aftertaste you can experience grass and seaweed as well as a mild mineral taste. This matcha has slightly mild bitter substances, which also contributes to the taste.\u003c\/p\u003e\n\u003cp\u003eServe with a small sweet cake or some dried fruit. In Japan you will find an impressive range of “sweets” for matcha. These are often made from sweetened bean paste or sweetened rice.\u003cbr\u003eStore dry and cool.\u003c\/p\u003e\n\u003cp\u003eIngredienser: grøn te\u003c\/p\u003e","brand":"Hoshino Seichaen","offers":[{"title":"20 gram","offer_id":47701087649986,"sku":"2012220-1","price":210.0,"currency_code":"DKK","in_stock":false},{"title":"40 gram","offer_id":44756700725442,"sku":"2012240-1","price":400.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/9215\/4818\/files\/gul.jpg?v=1762768661"},{"product_id":"japanese-matcha-seihou-ceremonial-matcha","title":"Japanese Matcha, Seihou, (Ceremonial)","description":"\u003cp\u003e\u003cstrong\u003eSpecification:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cem\u003eOrigin\u003c\/em\u003e : Fukuoka, Yame, Japan ( single estate )\u003c\/li\u003e\n\u003cli\u003eHarvest: May 2025\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003etasting notes: peas, rich umami\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eQuality\u003c\/em\u003e : No 6 out of 6. Top class ceremonial grade.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSeihou is processed from the finest and smallest tea leaves. This tea is the most elegant and exclusive of all the teas. The flavor spectrum is mostly in the green, such as grass, seaweed and spinach, as well as a mild taste of almonds. An original matcha from Japan. This matcha is produced in very limited quantities and we receive few cans, therefore this matcha will often be sold out.\u003c\/p\u003e\n\u003cp\u003eThis matcha is soft and round in taste. Matcha Seihou is the finest quality and therefore suitable for making “thick” tea also called \u003cem\u003e“koicha”\u003c\/em\u003e, i.e. a very concentrated matcha where you use twice as much tea (6 grams) and half as much water (0.8 dl.) as in a regular matcha which is called \u003cem\u003e“usucha” \u003c\/em\u003ewhich means “thin” te.\u003c\/p\u003e\n\u003cp\u003eThe tea is from Hoshino Seichaen, which is a family-run company founded in 1946 and run to this day by the Yamaguchi brothers, who have trained the next generation to take over within the near future.\u003c\/p\u003e\n\u003cp\u003eHoshino Seichaen is a well-known and highly recognized tea producer in Japan. They are based in Yame in Fukuoka, and they win awards for their teas every year.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIngredienser: grøn te\u003c\/p\u003e\n\u003cp\u003eStore dry and cool.\u003c\/p\u003e","brand":"Hoshino Seichaen","offers":[{"title":"20 gram","offer_id":44756703805634,"sku":"2012420","price":290.0,"currency_code":"DKK","in_stock":false},{"title":"40 gram","offer_id":44756703772866,"sku":"2012440","price":550.0,"currency_code":"DKK","in_stock":false},{"title":"100 gram","offer_id":44756703740098,"sku":"20124100","price":1200.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/9215\/4818\/files\/guld.jpg?v=1762768963"},{"product_id":"japanese-matcha-yamenotsuyu-matcha","title":"Japanese Matcha, Yamenotsuyu (Ceremonial)","description":"\u003cp\u003e\u003cstrong\u003eSpecification:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cem\u003eOrigin\u003c\/em\u003e : Fukuoka, Yame, Japan ( single estate )\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003e flavor notes: nuts, white chocolate, spinach\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eHarvest\u003c\/em\u003e : May 2025\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eQuality\u003c\/em\u003e : No. 4 out of 5 qualities for \"thin tea\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca rel=\"noopener noreferrer\" href=\"http:\/\/www.hoshitea.com\/itemmaccha\/\" target=\"_blank\"\u003eHoshino Seichaen\u003c\/a\u003e produces 5 quality levels of \u003ca href=\"https:\/\/singtehus.dk\/webshop\/te\/matcha\/\"\u003ematcha\u003c\/a\u003e tea for “thin” tea. The 5 quality levels differ in taste and the intensity of the green colour. The finest quality has the fewest bitters and the most intense green color.\u003cbr\u003eThe lower quality the more bitters, not to be confused with unpleasant bitters in a poor quality tea, and none of the teas from Hoshino are of low quality, therefore no unpleasant bitter substances.\u003cbr\u003eThe bitter substances in Hoshino matcha are finely tuned, and in some teas only help to give more flavor and fullness. This matcha is suitable for what is called “thin” tea, which is still a full-bodied tea with creamy foam on top.\u003c\/p\u003e\n\u003cp\u003eYamenotsuyu is number 4 on the quality barometer, i.e. the second best. The taste is mild and the texture is creamy. In the aftertaste you can experience grass and seaweed as well as a mild mineral taste. This matcha has slightly mild bitter substances, which also contributes to the taste.\u003c\/p\u003e\n\u003cp\u003eServe if necessary. a small sweet cake or some dried fruit with the tea. In Japan you will find an impressive range of “sweets” for matcha. These are often made from sweetened bean paste or sweetened rice. Store dry and cool.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIngredienser: grøn te\u003c\/p\u003e","brand":"Hoshino Seichaen","offers":[{"title":"20 gram","offer_id":44756708720834,"sku":"2012120","price":200.0,"currency_code":"DKK","in_stock":true},{"title":"40 gram","offer_id":44756708753602,"sku":"2012140","price":390.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/9215\/4818\/files\/lysebla.jpg?v=1762768902"},{"product_id":"matcha-powder-ikenoshiro","title":"Japanese matcha, Ikenoshiro (Ceremonial)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMatcha Ikenoshiro is suitable for usucha (thin tea but still creamy). \u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eIkenoshiro is the most round and soft matcha tea of the three usucha matcha we have from the producer Hoshino Seichaen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cem\u003eOrigin: Fukuoka, Yame, Japan (single estate)\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eTasting notes: rich juicy flavor, grass, seaweed\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eHarvest: May 2025\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eHow Matcha is produced\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eTea cultivation is a complex matter, as it depends on the quality of the soil, rain, sun, a \u003c\/span\u003e\u003cspan\u003egood tea plant and last but not least, a skilled producer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor fine teas, the time it takes from the tea is picked until it is packed in wooden crates for \u003c\/span\u003e\u003cspan\u003ecooling can be crucial. In addition, the tea should preferably be transported in a \u003c\/span\u003e\u003cspan\u003erefrigerated truck from the field to the local processing station so that the leaves do not \u003c\/span\u003e\u003cspan\u003elose their vitality. For most teas picked in Hoshino Seichaen’s fields, it takes less than 1 \u003c\/span\u003e\u003cspan\u003ehour from the leaf is picked to the time it is refrigerated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMatcha tea is the finest quality of green tea leaves that have been grown in partial shade, \u003c\/span\u003e\u003cspan\u003ecarefully selected and processed. \u003cmeta charset=\"UTF-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt is important to buy the right quality matcha for the type of tea you want to make. \u003c\/span\u003e\u003cspan\u003eIf you use ceremonial quality for a matcha latte, the matcha tea will taste less as it \u003c\/span\u003e\u003cspan\u003e“disappears” behind the milk. It is important to buy a high quality culinary matcha for a matcha latte, as you will get a more flavoursome matcha.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eIngredienser: grøn te\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cb id=\"docs-internal-guid-1b75ad59-7fff-30d8-0f25-beb616be4b0c\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eA family have specialized in Japanese green tea in 4 generations\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eSing Tehus have been distributor of Hoshino Seichaen tea since year 2008 and in the i\u003c\/span\u003e\u003cspan\u003entervening years we have visited them countless times.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cb id=\"docs-internal-guid-d3479d0d-7fff-6bbc-4e06-055991c56523\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe have a close collaboration, almost familial, and a fruitful dialogue about the \u003c\/span\u003e\u003cspan\u003edevelopment of tea production and business operations, so that together we follow the \u003c\/span\u003e\u003cspan\u003edevelopment in a sustainable direction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cb id=\"docs-internal-guid-f0138eae-7fff-ff95-15c6-279bf5014e14\"\u003e\u003c\/b\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHoshino Seichaen is located on the Kyushu peninsula in southern Japan, where the \u003c\/span\u003e\u003cspan\u003emountainous area is optimal for tea cultivation, with plenty of sun and a humid climate. \u003c\/span\u003e\u003cspan\u003eTea from this area has a “juicy” taste, with notes of fresh grass. The teas are also \u003c\/span\u003e\u003cspan\u003edistinguished by different characteristics and different degrees of umami (a rich taste). \u003c\/span\u003e\u003cspan\u003eHoshino Seichaen is awarded every year for their teas and is in the top 5 in Japan among \u003c\/span\u003e\u003cspan\u003ethe most talented producers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis area called Yame is also very well known for their Gyokuro teas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cb id=\"docs-internal-guid-b947e321-7fff-2dbb-e145-d9ac423f18bf\"\u003e\u003c\/b\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHoshino Seichaen is a family-run business, and the 3rd generation has taken over the \u003c\/span\u003e\u003cspan\u003erunning of the business. The family is called Yamaguchi and Shinya, son of the former \u003c\/span\u003e\u003cspan\u003ePresident of the company, is now in charge of the tea production and the company. Shinya has in \u003c\/span\u003e\u003cspan\u003erecent years made a name for himself in Japan with his fine skills as a “tea taster” with the \u003c\/span\u003e\u003cspan\u003ehighest level (10 Dan) as a tea master.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hoshino Seichaen","offers":[{"title":"20 gram","offer_id":44817477009602,"sku":"2012320","price":240.0,"currency_code":"DKK","in_stock":false},{"title":"40 gram","offer_id":44817476976834,"sku":"2012340","price":440.0,"currency_code":"DKK","in_stock":false},{"title":"100 gram","offer_id":44817476944066,"sku":"20123100","price":990.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/9215\/4818\/files\/gron.jpg?v=1762768942"}],"url":"https:\/\/singtehus.com\/collections\/hoshino-seichaen-matcha.oembed","provider":"Sing Tehus","version":"1.0","type":"link"}