{"product_id":"japanese-matcha-houjyu","title":"Japanese matcha, Houjyu","description":"\u003cp dir=\"ltr\"\u003e\u003cbr\u003eHouju is one of Hoshino Seichaen’s finest matchas. It offers deep umami, pronounced natural\u003cbr\u003esweetness, and a rich, silky texture. The flavour develops gradually on the palate, revealing sweet,\u003cbr\u003egreen, and delicately vegetal nuances, followed by a long and harmonious finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cem\u003eOrigin: Fukuoka, Yame, Japan (single estate)\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eTasting notes: \u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eHarvest: May 2026\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eHow Matcha is produced\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eTea cultivation is a complex matter, as it depends on the quality of the soil, rain, sun, a \u003c\/span\u003e\u003cspan\u003egood tea plant and last but not least, a skilled producer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor fine teas, the time it takes from the tea is picked until it is packed in wooden crates for \u003c\/span\u003e\u003cspan\u003ecooling can be crucial. In addition, the tea should preferably be transported in a \u003c\/span\u003e\u003cspan\u003erefrigerated truck from the field to the local processing station so that the leaves do not \u003c\/span\u003e\u003cspan\u003elose their vitality. For most teas picked in Hoshino Seichaen’s fields, it takes less than 1 \u003c\/span\u003e\u003cspan\u003ehour from the leaf is picked to the time it is refrigerated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMatcha tea is the finest quality of green tea leaves that have been grown in partial shade, \u003c\/span\u003e\u003cspan\u003ecarefully selected and processed. \u003cmeta charset=\"UTF-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt is important to buy the right quality matcha for the type of tea you want to make. \u003c\/span\u003e\u003cspan\u003eIf you use ceremonial quality for a matcha latte, the matcha tea will taste less as it \u003c\/span\u003e\u003cspan\u003e“disappears” behind the milk. It is important to buy a high quality culinary matcha for a matcha latte, as you will get a more flavoursome matcha.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eIngredienser: grøn te\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cb id=\"docs-internal-guid-1b75ad59-7fff-30d8-0f25-beb616be4b0c\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eA family have specialized in Japanese green tea in 4 generations\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eSing Tehus have been distributor of Hoshino Seichaen tea since year 2008 and in the i\u003c\/span\u003e\u003cspan\u003entervening years we have visited them countless times.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cb id=\"docs-internal-guid-d3479d0d-7fff-6bbc-4e06-055991c56523\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe have a close collaboration, almost familial, and a fruitful dialogue about the \u003c\/span\u003e\u003cspan\u003edevelopment of tea production and business operations, so that together we follow the \u003c\/span\u003e\u003cspan\u003edevelopment in a sustainable direction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cb id=\"docs-internal-guid-f0138eae-7fff-ff95-15c6-279bf5014e14\"\u003e\u003c\/b\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHoshino Seichaen is located on the Kyushu peninsula in southern Japan, where the \u003c\/span\u003e\u003cspan\u003emountainous area is optimal for tea cultivation, with plenty of sun and a humid climate. \u003c\/span\u003e\u003cspan\u003eTea from this area has a “juicy” taste, with notes of fresh grass. The teas are also \u003c\/span\u003e\u003cspan\u003edistinguished by different characteristics and different degrees of umami (a rich taste). \u003c\/span\u003e\u003cspan\u003eHoshino Seichaen is awarded every year for their teas and is in the top 5 in Japan among \u003c\/span\u003e\u003cspan\u003ethe most talented producers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis area called Yame is also very well known for their Gyokuro teas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cb id=\"docs-internal-guid-b947e321-7fff-2dbb-e145-d9ac423f18bf\"\u003e\u003c\/b\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHoshino Seichaen is a family-run business, and the 3rd generation has taken over the \u003c\/span\u003e\u003cspan\u003erunning of the business. The family is called Yamaguchi and Shinya, son of the former \u003c\/span\u003e\u003cspan\u003ePresident of the company, is now in charge of the tea production and the company. Shinya has in \u003c\/span\u003e\u003cspan\u003erecent years made a name for himself in Japan with his fine skills as a “tea taster” with the \u003c\/span\u003e\u003cspan\u003ehighest level (10 Dan) as a tea master.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hoshino Seichaen","offers":[{"title":"20 gram","offer_id":48778251731138,"sku":"2012620","price":420.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/9215\/4818\/files\/3.jpg?v=1792415687","url":"https:\/\/singtehus.com\/products\/japanese-matcha-houjyu","provider":"Sing Tehus","version":"1.0","type":"link"}